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  <description>Practical guides on outbound sales, lead generation and marketing.</description>
  <language>en</language>
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    <title>WhatsApp for B2B Outreach: When It Works</title>
    <link>https://kitfox.app/blog/whatsapp-for-b2b-outreach/</link>
    <guid>https://kitfox.app/blog/whatsapp-for-b2b-outreach/</guid>
    <pubDate>Fri, 30 Oct 2026 12:00:00 GMT</pubDate>
    <description>In some markets the decision maker answers WhatsApp before email. When to use it, what to send and the rules to respect.</description>
  </item>
  <item>
    <title>How to Split a Lead List Between SDRs Fairly</title>
    <link>https://kitfox.app/blog/split-leads-between-sdrs/</link>
    <guid>https://kitfox.app/blog/split-leads-between-sdrs/</guid>
    <pubDate>Thu, 29 Oct 2026 12:00:00 GMT</pubDate>
    <description>Round-robin is simple and often wrong. Ways to divide leads by territory, fit and workload so nobody gets the leftovers.</description>
  </item>
  <item>
    <title>Teardown: A Cold Email Built to Book a Meeting</title>
    <link>https://kitfox.app/blog/cold-email-teardown/</link>
    <guid>https://kitfox.app/blog/cold-email-teardown/</guid>
    <pubDate>Wed, 28 Oct 2026 12:00:00 GMT</pubDate>
    <description>A cold email that works, taken apart line by line: why the opener worked, why the ask was small, and what we would change.</description>
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    <title>Email, LinkedIn or Phone? Choosing a Channel per Lead</title>
    <link>https://kitfox.app/blog/email-vs-linkedin-vs-phone/</link>
    <guid>https://kitfox.app/blog/email-vs-linkedin-vs-phone/</guid>
    <pubDate>Tue, 27 Oct 2026 12:00:00 GMT</pubDate>
    <description>Not every lead reads email. How to decide which channel to use for each person based on where they actually respond.</description>
  </item>
  <item>
    <title>SPF, DKIM and DMARC Explained Without the Jargon</title>
    <link>https://kitfox.app/blog/spf-dkim-dmarc-explained/</link>
    <guid>https://kitfox.app/blog/spf-dkim-dmarc-explained/</guid>
    <pubDate>Mon, 26 Oct 2026 12:00:00 GMT</pubDate>
    <description>Three DNS records decide whether your cold emails reach the inbox. What each one does, how to check yours and what to fix first.</description>
  </item>
  <item>
    <title>Lead Scoring Basics: Fit, Intent and Timing</title>
    <link>https://kitfox.app/blog/lead-scoring-basics/</link>
    <guid>https://kitfox.app/blog/lead-scoring-basics/</guid>
    <pubDate>Sun, 25 Oct 2026 12:00:00 GMT</pubDate>
    <description>How to rank a lead list so your team contacts the best fits first, using signals you can check on a company's own website.</description>
  </item>
  <item>
    <title>ICP vs Buyer Persona: The Difference That Matters</title>
    <link>https://kitfox.app/blog/icp-vs-buyer-persona/</link>
    <guid>https://kitfox.app/blog/icp-vs-buyer-persona/</guid>
    <pubDate>Sat, 24 Oct 2026 12:00:00 GMT</pubDate>
    <description>Your ICP describes companies, a persona describes people. Mixing them up is why lists look right and replies stay low.</description>
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  <item>
    <title>Inbound vs Outbound: Where Should a Small Team Start?</title>
    <link>https://kitfox.app/blog/inbound-vs-outbound/</link>
    <guid>https://kitfox.app/blog/inbound-vs-outbound/</guid>
    <pubDate>Fri, 23 Oct 2026 12:00:00 GMT</pubDate>
    <description>Inbound compounds slowly, outbound works this week. A side-by-side look at cost, speed and control to help you pick a starting point.</description>
  </item>
  <item>
    <title>What Is an ICP? How to Write One in 30 Minutes</title>
    <link>https://kitfox.app/blog/what-is-an-icp/</link>
    <guid>https://kitfox.app/blog/what-is-an-icp/</guid>
    <pubDate>Thu, 22 Oct 2026 12:00:00 GMT</pubDate>
    <description>An ideal customer profile tells you which companies to contact first. A one-page template and how to fill it from your best customers.</description>
  </item>
  <item>
    <title>What Is Outbound Sales? A Plain-English Guide</title>
    <link>https://kitfox.app/blog/what-is-outbound-sales/</link>
    <guid>https://kitfox.app/blog/what-is-outbound-sales/</guid>
    <pubDate>Wed, 21 Oct 2026 12:00:00 GMT</pubDate>
    <description>What outbound sales is, how it differs from inbound, and the five steps every outbound process follows, from list to reply.</description>
  </item>
  <item>
    <title>How to Write a Cold Email That Gets Replies</title>
    <link>https://kitfox.app/blog/how-to-write-a-cold-email/</link>
    <guid>https://kitfox.app/blog/how-to-write-a-cold-email/</guid>
    <pubDate>Tue, 20 Oct 2026 12:00:00 GMT</pubDate>
    <description>A practical structure for cold emails that get answered: who to write to, what to say in four sentences, and how to follow up without being annoying.</description>
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