Firmographics
Company-level facts used for targeting: industry, size, location, revenue and tech stack.
Why it matters
They are the backbone of an ICP: easy to check, easy to filter on, and a strong first cut of who to ignore.
Company-level facts used for targeting: industry, size, location, revenue and tech stack.
They are the backbone of an ICP: easy to check, easy to filter on, and a strong first cut of who to ignore.