Outbound sales and marketing, without the fluff
Practical guides on finding the right leads and reaching them the right way. For founders, SDRs, marketing ops and agencies.
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WhatsApp for B2B Outreach: When It Works
In some markets the decision maker answers WhatsApp before email. When to use it, what to send and the rules to respect.
Oct 30, 2026 · 1 min readHow to Split a Lead List Between SDRs Fairly
Round-robin is simple and often wrong. Ways to divide leads by territory, fit and workload so nobody gets the leftovers.
Teardown: A Cold Email Built to Book a Meeting
A cold email that works, taken apart line by line: why the opener worked, why the ask was small, and what we would change.
Email, LinkedIn or Phone? Choosing a Channel per Lead
Not every lead reads email. How to decide which channel to use for each person based on where they actually respond.
SPF, DKIM and DMARC Explained Without the Jargon
Three DNS records decide whether your cold emails reach the inbox. What each one does, how to check yours and what to fix first.
Lead Scoring Basics: Fit, Intent and Timing
How to rank a lead list so your team contacts the best fits first, using signals you can check on a company's own website.
ICP vs Buyer Persona: The Difference That Matters
Your ICP describes companies, a persona describes people. Mixing them up is why lists look right and replies stay low.
Inbound vs Outbound: Where Should a Small Team Start?
Inbound compounds slowly, outbound works this week. A side-by-side look at cost, speed and control to help you pick a starting point.
What Is an ICP? How to Write One in 30 Minutes
An ideal customer profile tells you which companies to contact first. A one-page template and how to fill it from your best customers.
What Is Outbound Sales? A Plain-English Guide
What outbound sales is, how it differs from inbound, and the five steps every outbound process follows, from list to reply.
How to Write a Cold Email That Gets Replies
A practical structure for cold emails that get answered: who to write to, what to say in four sentences, and how to follow up without being annoying.
Every sales and marketing term, in one paragraph
ICP, SDR, DKIM, cadence. Short, plain definitions, each linked to the guide that goes deeper.
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