Multichannel
Email, LinkedIn, WhatsApp and phone: picking the right channel for each lead.
2 articlesWhatsApp for B2B Outreach: When It Works
In some markets the decision maker answers WhatsApp before email. When to use it, what to send and the rules to respect.
Email, LinkedIn or Phone? Choosing a Channel per Lead
Not every lead reads email. How to decide which channel to use for each person based on where they actually respond.