Sales ops

Splitting work across a team, tracking it and keeping lists clean.

1 article · 5 glossary terms

Sales opsGuideOct 29, 20262 min read

How to Split a Lead List Between SDRs Fairly

Round-robin is simple and often wrong. Ways to divide leads by territory, fit and workload so nobody gets the leftovers.

Terms in this topic

BANTA qualification checklist: Budget, Authority, Need and Timeline. MQLMarketing qualified lead: a lead that has shown enough interest to hand over to sales. SDRSales development representative: the person who researches leads and books first meetings. SQLSales qualified lead: a lead sales has confirmed as a real opportunity. Suppression listContacts who must never be contacted again, such as people who opted out or bounced.