Lead generation
Finding companies worth contacting and deciding who comes first.
2 articles · 4 glossary termsLead Scoring Basics: Fit, Intent and Timing
How to rank a lead list so your team contacts the best fits first, using signals you can check on a company's own website.
Inbound vs Outbound: Where Should a Small Team Start?
Inbound compounds slowly, outbound works this week. A side-by-side look at cost, speed and control to help you pick a starting point.
Terms in this topic
EnrichmentAdding missing data to a lead, such as industry, size, contacts or channels, from public sources.
Intent dataSignals that a company is actively looking for a solution like yours right now.
LeadA company or person who might become a customer but has not been qualified yet.
Lead scoringRanking leads by how well they fit your ICP and how likely they are to respond.