Cold outreach
Writing to people who don’t know you yet, and getting answers.
2 articles · 4 glossary termsWhat Is Outbound Sales? A Plain-English Guide
What outbound sales is, how it differs from inbound, and the five steps every outbound process follows, from list to reply.
How to Write a Cold Email That Gets Replies
A practical structure for cold emails that get answered: who to write to, what to say in four sentences, and how to follow up without being annoying.
Terms in this topic
CadenceThe schedule of touches you send a lead over time, across one or more channels.
Cold emailA first email to someone who has had no prior contact with you or your company.
Reply rateReplies divided by people contacted. The most honest early metric for outbound.
SequenceA set of pre-planned messages sent to a lead in order until they reply or the sequence ends.