Sequence
A set of pre-planned messages sent to a lead in order until they reply or the sequence ends.
Why it matters
It turns a good first email into a system. The best sequences add something new at every step instead of “just checking in”.
A set of pre-planned messages sent to a lead in order until they reply or the sequence ends.
It turns a good first email into a system. The best sequences add something new at every step instead of “just checking in”.
