Reply rate
Replies divided by people contacted. The most honest early metric for outbound.
Why it matters
Open rates are unreliable now; replies are not. If reply rate is low, check who you are writing to before rewriting the copy.
Replies divided by people contacted. The most honest early metric for outbound.
Open rates are unreliable now; replies are not. If reply rate is low, check who you are writing to before rewriting the copy.
