Buyer persona
A description of the person who buys: their role, goals, daily problems and how they evaluate tools.
Why it matters
The ICP tells you which company to contact; the persona tells you who inside it and what to say. You need both.
A description of the person who buys: their role, goals, daily problems and how they evaluate tools.
The ICP tells you which company to contact; the persona tells you who inside it and what to say. You need both.
