Decision maker
The person who can say yes to a purchase, or block it.
Why it matters
A great email to someone who cannot decide still fails. In small companies it is often the founder; in larger ones, usually a manager rather than a C-level.
The person who can say yes to a purchase, or block it.
A great email to someone who cannot decide still fails. In small companies it is often the founder; in larger ones, usually a manager rather than a C-level.
