Ideal customer profile (ICP)
A description of the type of company that gets the most value from your product and is most likely to buy.
Why it matters
Every outbound list starts from it. A sharp ICP means fewer, better leads, higher reply rates and less damage to your sender reputation from people who were never going to buy.
Example
B2B software companies with 20–200 employees, selling to e-commerce brands in Europe, with at least two salespeople and no dedicated SDR yet.
