Bounce rate
The share of sent emails that could not be delivered.
Why it matters
Above 2–3% it starts to hurt your sender reputation, and future emails land in spam. Verify addresses before you send and remove hard bounces immediately.
The share of sent emails that could not be delivered.
Above 2–3% it starts to hurt your sender reputation, and future emails land in spam. Verify addresses before you send and remove hard bounces immediately.
